About Zed Williamson

After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a comprehensive medical growth platform grounded in neuroscience.

Originally from Silicon Valley, Zed grew frustrated by lack of accountability in the advertising industry as a whole and decided to start TrackableMed to focus on results.

Today, you can find him reading, spending time with his wife and family, and running a highly innovative business that helps private medical practices and med-tech companies overcome constraints and get the optimal outcomes for growth.

About Zed Williamson

After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a comprehensive medical growth platform grounded in neuroscience.

Originally from Silicon Valley, Zed grew frustrated by lack of accountability in the advertising industry as a whole and decided to start TrackableMed to focus on results.

Hear From People That Have Worked with Zed

“Zed is incredibly intelligent, knows technology and systems, and is very insightful. He will be a great speaker.”

~David E. Gilmore
Managing Director/CEO, SVN Gilmore Auction & Realty Co.

“Zed is an innovative thinker with a passion for helping others. He pairs an out of the box thinking style with business acumen and a practical executable approach that makes magic happen. His growth mindset influences everyone for the better!”

~James Thompson
CEO, SITECH Louisiana

“Zed always brings the latest data and methodologies to any topic that he speaks on. His delivery style is always engaging and relevant.”

~Darrin Wagner
CEO, Power Mountain

“Zed has real life CEO experience that demonstrates adaptability, perseverance and people smarts. Anytime spent with Zed will yield beneath the surface insights and wisdom."

~Meredith Eicher
Founder, Meredith

“Zed has a unique perspective allowing him the ability to see issues and opportunities in a different light. Creativity, true curiosity, and direct engagement are guaranteed.”

~John Moran
CEO, Moran Consultants

“I would recommend Zed for his honesty, experience, and often unique approach.”

~Brandon Bissinger
President, Electrical Sales Corporation

A Note From the Mind of Zed

*Below is some insight into Zed’s world of neuroscience innovation.

“Is there an aspect of the business side of your medical practice that frustrates you? Well this may sting a bit…

Everything everyone experiences is always the perfect outcome of the system that created it.

Sorry, not sorry.

Often, our brains (which are built for survival in a world long gone) zoom in on an event or scenario and tell us… that is all there is. We find ourselves blaming outside events, the market, the weather, the day of the week.

This is the unevolved part of our brain trying to create comfort for ourselves. It means well…but there is a more evolved way of thinking.

When we blame the outside world…we give away our freedom.

In Man’s Search for Meaning, Victor Frankl says, “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

Maybe the statement about everything being the perfect outcome of the system that created it…stung, but you can quickly realize that in fact it is empowering.

Once realized…that means all you need to do is take the focus off of blame and fixing a problem and focus on identifying the constraints in your system.

Every system has a human component, which is why I have always started with the foundation of neuroscience or human behavior.

What you do or what you witness other humans do…is a perfect outcome of the system that created it.

If you want a different outcome…you need to tweak the system.”

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